About Us

We Are True Fans!

We’re not just serious jewelers, we’re True Fans. We’ve chanted until the ground shakes, celebrated victories and upsets, and sweated every nail-biting come-from-behind fourth-quarter second.

We show our colors with pro-level True Fans Fine Jewelry that’s designed with authentic team spirit. Our designs are officially licensed by the NFL and the Players Association. Like the Eagles and Cowboys and Dolphins, our jewelry is made to go the distance. It’s meticulously crafted with true skill from real diamonds, gold and silver. Every piece is bold enough for game day and polished enough for date night.

What’s the best way to enjoy True Fans Fine Jewelry? In a stadium with a cold one. Behind the grill at an epic tailgater. At a sports bar shouting over the crowd. Cheering in front of the big screen with friends and family gathered round (or, you know, at work wishing we were at one of those places).

When you wear your True Fans Fine Jewelry, you’ll always be at the top of your game.